*Important: Earnings and Legal Disclaimers

Kolby is a medical sales professional and his results are not typical. His experience and advice will not guarantee you will get a medical sales career or that you will make an equivalent amount of money.

What is the Medical Sales Certification Program?

The Medical Sales Certification Program is the best training platform for people who want to make Medical Sales their career.

According to a 2018 study, the average Medical Sales Rep had a total compensation of $152,000.

If you are somebody who is ambitious and looking for the the career that will give you an opportunity to control your own destiny and make it to the top, we are here to help you get there.

It can be difficult to get a job in Medical Sales, but that’s because most people haven’t been given good advice and mentoring on how to differentiate themselves against their competition.

Medical Device Companies Are Looking For
Highly Competitive Individuals

Do you have these traits?

  • Driven to Succeed
  • Highly Motivated
  • Personal Responsibility
  • Working in Teams
  • Ability to Handle Adversity
  • Great Work Ethic
  • Dealing with Failure



Whichever device you use, we work with it. For some of the training, you will want to be on a desktop, while others are perfect on the go!


Most people are busy, so we provide you access to learn at your own pace, from anywhere in the world. Simply login and start learning!


As you progress through the training, you have a visual tracker showing your progress and performance. You know exactly where you stand!


After each training lesson, we provide testing on the topics covered. We use retention testing to make sure you don't miss any material!



  1. Why Do People Buy Products?
  2. Attitude, Activity, Approach
  3. Your First Sale
  4. Selling Features And Benefits
  5. Value, Not Product
  6. If You Sell On Price You’ll Lose On Price
  7. People Love To Buy. They Don’t Want To Be Sold.
  8. It’s Not Just A Numbers Game
  9. Building Trust With The Customer
  10. “No” To “Yes” Through “Maybe”
  11. The Most Successful Reps
  12. The Customer Is Not Always Right
  13. Servicing vs Selling
  14. “Winging It”
  15. Seeing Is Believing
  16. 3rd Party Data
  17. 25 Cognitive Biases
  18. 6 Laws Of Influence
  19. Ask Yourself “Why” 3-Times
  20. Selling On Price And Quality
  21. The Filler vs The Thriller
  22. Sell Me This Pen
  23. Relationship Selling
  24. One Thing Never Blows A Deal
  1. Understanding The Funnel
  2. Prospecting
  3. Meeting And Discovery
  4. Presentation
  5. Proposal
  6. Close/Evaluation
  7. Account Management
  1. Your Pipeline Is Your Lifeline
  2. The Goal Of Prospecting
  3. Selling vs Prospecting
  4. Service Prospecting
  5. Cold Call vs Warm Call
  6. Warm Call vs Hot Call
  7. Pre-Call Plan
  1. Your Ability To Handle Objections Is Vital
  2. What Are Objections?
  3. Legitimate vs Illegitimate Objections
  4. Chasing Down The Illegitimate Objection
  5. How To Think About Objections
  6. Don’t Make The Customer Wrong
  7. Most Common Objections You Hear
  8. Where Are Objections Happening In The Sales Process?
  9. How To Answer Objections
  10. The Objection You Haven’t Heard
  1. Discovery Questions
  2. Need vs Want
  3. Questions To Avoid
  4. Always Questions
  5. Open-Ended Non-Directed Questions
  1. Objectives Of Any Sales Pitch
  2. Elevator Pitch
  3. 2-Minute Pitch
  4. 10-Minute Pitch
  1. 98/2 Rule
  2. Objective Of Follow Up
  3. Time Kills All Deals
  4. Follow Up Ideas
  5. Follow Up Process
  6. Timing Is Everything
  1. Strike When The Iron Is Hot
  2. Setting Up The Close Early
  3. Understanding Courtesy vs Consent
  4. Saving Price For The End?
  5. Who Is Doing The Selling?
  6. The Always Of Closing
  7. Closing Questions
  8. Feature, Benefit, Verify (FBV)
  1. Value Analysis Committees
  2. Understanding The Buying Cycle
  3. How To Negotiate Without Using Price
  4. When Do You Reduce Price?
  1. CRM Integration
  2. Scoring System
  3. A Little Goes A Long Way
  4. CRM Best Practices
  1. How Important Is Relationship Selling In Medical Sales?
  2. Quickest Way To Develop Strong Customer Relationships
  3. Nurturing Customer Relationships
  4. How To Appropriately Ask For Business From A Friend
  1. Building 30/60/90 Day Business Plan
  2. Organizing Days And Weeks
  3. Sales Meeting Outline
  4. Account Matrix
  5. Evolution Of Healthcare Sales
  6. Email Templates


  1. Overview Of Operating Room Personnel
  2. Role Of Each Member In The Surgical Suite
  3. Primary Role Of A Sales Rep In The Surgical Suite
  4. When Do You Enter The Room?
  5. What Is The First Thing To Check In The Operating Room?
  6. When Do You Speak And Give Advice In The Operating Room?
  7. What Does The Surgeon Expect You To Know?
  8. What Does The Clinical Staff Expect You To Know?
  9. Differentiating Yourself As A Surgical Rep
  1. The Importance Of Medical Terminology
  2. Anatomical Positions And Directions
  3. Anterior vs Posterior
  4. Medial vs Lateral
  5. Proximal vs Distal
  6. Superior vs Inferior
  7. Superficial vs Deep
  8. Origin vs Insertion
  1. Objective Of An X-Ray
  2. What Does The X-Ray Show?
  3. What Doesn’t The X-Ray Show?
  4. Landmarks For Reading An X-Ray
  5. Objective Of An MRI
  6. What Does The MRI Show?
  7. What Doesn’t The MRI Show?
  8. Landmarks For Reading An MRI
  1. Types Of Bones
  2. Bony Healing Process
  3. Static vs Dynamic Stabilizers
  4. Ligament Anatomy
  5. Tendon Anatomy
  6. Origin vs Insertion Sites
  1. History Of Arthroscopic Surgery
  2. Purpose Of Arthroscopy
  3. Evolution Of Arthroscopy
  4. Which Surgical Procedures Can Be Done Arthroscopically?
  5. Which Surgical Procedures Cannot Be Done Arthroscopically?
  6. Arthroscopy Pump And Fluid Management
  7. Arthroscope Design And Utilization
  8. Video Tower Components
  9. Maintaining Distention And Visualization
  1. Suture Anchor Design Objectives
  2. Material Composition
  3. Knotted vs Knotless
  4. Pullout Strength Testing
  5. Suture Sizing
  1. Definition Of A Fracture
  2. Phases Of Bone Healing
  3. Proper Fracture Reduction
  4. Fixation Options For Fractures
  5. Cortical vs Cancellous Threaded Screws
  6. Plating Systems
  7. Intramedullary Nails
  1. Anatomical Directions And Movement
  2. Bony Anatomy
  3. Labrum And Capsule
  4. Rotator Cuff
  5. Deltoid And Superficial Structures
  6. Patient Positioning
  7. Portal Placement And Suture Passing
  8. Labral Repair/Instability Repair
  9. Biceps Tenodesis vs Tenotomy
  10. Rotator Cuff Repair
  11. Single Row vs Double Row RCR
  12. Pasta Repair
  13. Rotator Cuff Augmentation
  14. Superior Capsular Reconstruction
  15. Latarjet
  16. AC Joint Reconstruction
  17. Primary Total Shoulder Arthroplasty (TSA)
  18. Reverse Total Shoulder Arthroplasty (rTSA)
  19. Acromioplasty And Mumford
  20. Proximal Humerus Fracture
  1. Anatomical Directions And Movement
  2. Bony Anatomy
  3. Four Main Knee Ligaments
  4. Mensical Anatomy
  5. Meniscal Repair
  6. Meniscal Transplant
  7. Reconstruction Graft Options
  8. Autograft vs Allograft For Reconstruction
  9. Portal Placement
  10. ACL Reconstruction
  11. PCL Reconstruction
  12. MCL Repair
  13. MCL Reconstruction
  14. Posterolateral Corner Anatomy
  15. Posterolateral Corner Repair And Reconstruction
  16. MPFL Reconstruction
  17. Tibial Tubercle Osteotomy (TTO)
  18. OCD Treatment Options
  19. Autograft vs Allograft OATS
  20. Total Knee Arthroplasty (TKA)
  21. Uni Knee Arthroplasty (UKA)
  22. Patellofemoral Joint Arthoplasty (PFJ)
  1. Anatomical Directions And Movement
  2. Bony Anatomy
  3. Arthroscopic Joint Access And Capsular Opening
  4. Labral Repair
  5. Labral Reconstruction
  6. Ligamentum Teres Treatment Options
  7. Internal Snapping Hip
  8. Gluteus Medius Repair
  9. Capsular Plication vs Capsular Closure
  10. Total Hip Arthroplasty
  1. Anatomical Directions And Movement
  2. Bony Anatomy
  3. Ulnar Collateral Ligament (UCL) Repair
  4. Ligament Reconstruction Tendon Interposition (LRTI)
  5. Carpometacarpal (CMC) Joint Arthritis
  6. Scapholunate Ligament Repair vs Reconstruction
  7. Triangular Fibrocartilage Complex (TFCC)
  1. Anatomical Directions And Movement
  2. Bony Anatomy
  3. Lateral Ankle Stabilizers
  4. Medial Longitudinal Arch
  5. Anterior And Posterior Structures
  6. Medial And Lateral Structures
  7. Hallux Valgus Deformity
  8. Ankle Fracture Management
  9. Lateral Ankle Stabilization
  10. Achilles Repair
  11. FDL Tendon Transfer
  12. FHL Tendon Transfer
  1. History Of Orthobiologics
  2. Evolution Of Orthobiologics
  3. Bone Grafting Procedures
  4. Bone Graft Options
  5. Sports Tendon Allografts
  6. Allograft Tissue Processing Overview


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