Who I am
I am Kolby Wood, an Arthroscopy Capital Manager – Central Zone with Zimmer Biomet and Founder of the Medical Sales Certification Program. My primary objective is to provide world-class Medical Sales Training for free to anyone and everyone. And do it from the perspective of somebody working in the field on a daily basis.
In addition to the training programs on this website, I also have a YouTube Channel and a Podcast focused specifically on Medical Sales
I was born in Portland, Oregon, but moved to Michigan when I was young and that is where I call home. Our town was small (two stoplights) but was close enough to big cities to get a taste for the faster-paced lifestyle available to anyone that wants it. I don’t believe one is right and one is wrong, but I always knew I wanted to be around the big cities and faster-paced lifestyle.
Growing up, my family didn’t discuss careers or finances much as we were more focused on sports and activities. I didn’t understand the value of being smart and learning from others who had created success, so I put just enough time into school to get by while I focused my time primarily on sports.
As I progressed through high school, I excelled in baseball and was fortunate enough to earn a scholarship as a college athlete at the University of Michigan. But like in high school, I was solely focused on my baseball career and spent little time thinking about, let alone planning, for my future outside of baseball. As I saw my career coming to an end my senior year, that’s when I realized I had truly missed my opportunity in college. I spent five years there and was going to walk out of the place with nothing more than a piece of paper and a significant amount of debt.
Now don’t get me wrong, I don’t regret going to college, but I do regret how I spent my time while I was there. If I could do things over, I would have thought long and hard about what I wanted to do as a career and would have spent a considerable amount of time setting myself up for success in that area. But because I didn’t do that, I have spent the last seven years doubling down and trying to play catch-up.
The most shocking thing I have learned since college is how little time is spent during the first 16 years of school exposing students to real world jobs and teaching them the important skill sets that matter as an adult. Not once in my 16+ years of school did anyone tell me that the majority of CEO’s start out in sales, or that sales as a career can be very rewarding financially and personally.
It could be that I was raised in a unique situation and that most students are exposed to those realities, but my assumption is that most are not. Instead of learning how to make a sales call, we learn the state bird for all 50 states (very useful information).
And I ended up like most college graduates who don’t know what they want to do with their life – they get a sales job!
And as I was preparing for my first job out of college, I assumed the company would provide me all the training I would need on sales and anatomy and procedures. But to my surprise, on my first day of work, I was given a 3-ring binder with some anatomy and procedure information and was told to learn it.
I didn’t receive any formal sales training. Nobody taught me how to make a cold call or how to follow up on a customer or how to handle an objection. It was essentially trial by fire and let’s see who can handle it.
It was from this first day on the job that I knew I would eventually build a program like the one here for aspiring medical sales reps and young reps who are looking for some structured training. I was lucky to have taken anatomy and physiology classes in college so I could pick up that part of the job more quickly than others, but the sales side of the business was completely foreign to me and I was terrible at it.
Fast forward to today, I have spent the last seven years studying sales at a fundamental level and learning the intricacies of orthopedic surgery. If you are somebody who is looking to get into medical sales or you are somebody who recently started out and you want to take your career success into your own hands, this may be the program for you.
Please check out our available programs and feel free to ask any questions you may have.
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